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GROW YOUR BUSINESS BY LEVERAGING ONLINE ADVERTISING

Pay Per Click, Google Ads, Paid Social Advertising

An authentic brand story can connect with people on an emotional level - engaging them in a way that inspires loyalty.

As anyone who ever delved into the world of ‘Pay Per Click’ knows, it can quickly become an endless rabbit hole where budgets can easily disappear with no tangible results.

Why not leave it to the professionals and get on with the things you want to do, LIKE oh, i don’t know, say hover-boarding maybe!

The Real Benefits of Paid Digital Ads

  • Pay Per Click digital marketing and social media ads offer a substantial return on investment. Paid media campaigns, as part of a holistic Digital Advertising Strategy, cost little compared to traditional marketing techniques.

    For every $1 spent on Google Ads, businesses earn an average revenue of $2.

    (Google, 2018)

    46% of the total clicks in search engines go to the top three paid advertising positions.

    (WordStream, 2017)

    Search ads (pay per click ad campaigns) increase brand awareness by as much as 80%.

    (Google, 2014)

  • Our team has over 10 years industry experience. They specialise in pay per click advertising campaigns: Google Ads, Paid Ads on Social Media Channels such as Facebook, Instagram, Twitter and LinkedIn. They also specialise in SEO (search engine optimisation), also known as ‘Organic Search’ i.e. the listings below the ads on Google.

    We’ve worked across a broad range of sectors from FMCG, Insurance, Financial Services & Retail Goods. In addition, they have worked in the promotion of some of Ireland’s largest festivals. Our aim is to harness their vast experience to help small to medium-sized businesses grow their digital presence.

  • Digital marketing is global as we are not restricted to any part of world. This gives start-ups the opportunity to go global with their digital advertising campaigns instantly. We can track search engine activity through Search Listening and emerging AI technologies. Social media users worldwide and searchers across the globe can all be analysed.

  • We leverage data points and data analytics tools for social media platforms to provide insights for decisions for your ad campaigns for your business. Every decision we make is backed up by data.

  • The success of digital campaigns can be easily measured compared to traditional methods. With digital marketing, you know almost immediately how an ad is performing. Whether it's through Google Analytics or Social Media Platforms Insights there is no end to performance metrics we can leverage to make your Digital Ad Campaign deliver an increased ROI.

  • The knowledge we attain informs us on the next steps. If an ad campaign is performing well we might look at increasing investment. Likewise if, performance doesn’t go as well as expected we adjust accordingly. We always let the data dictate.

  • Our digital team can target online ads at your potential customers based on their general interests, intent to purchase, or even actions they have taken on your website.

  • We observe and measure the performance of your online advertising advertising and digital advertising campaigns today and continuously apply those learnings moving forward. Our experience ranges in Digital Marketing, Data Analytics and coding. Bad Dog understands the value of your marketing ad spend along with the value of data as a means of gathering valuable insights.

  • Our strengths are in Search Engine Marketing (SEM) which covers Pay Per Click Advertising PPC (Google Ads). In addition, organic search SEO (Search Engine Optimization) we also offer social media marketing on all platforms such as Facebook Ads, Instagram, Twitter, LinkedIn Ads & YouTube. Similarly, we specialise in Data Analytics which helps to bring all the insights and reporting together.