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Digital Marketing Strategy
- A Holistic Approach

Define your DMS in order to reach your key objectives. We use strategy and creativity with personality and wit to deliver brand insight, exceptional web experiences, and real measurable growth. Build and define your most powerful brand narrative and embed it in your digital strategy with us - and then, using a holistic approach, create compellingly original visual and verbal expressions across all digital channels for your existing and new customers.

Clarifying all of the following are essential in any Digital Marketing Strategy. Bad Dog can help 🖖

  • The first step to success in business is Defining your Business Goals. Whether you're a non-profit or for-profit organisation, it's essential to have a clear idea of what you want to achieve. Without defined goals, you won't be able to measure your progress or know if you're on track.

    Once you've decided on your goals, the next step is to create a plan of action to achieve them. This plan will be unique to your business, but should include elements such as target markets, product development, financial projections and marketing strategies. By taking the time to Define your Business Goals, you'll be setting yourself up for success.

  • In order to stay ahead of the curve, it's important to regularly evaluate your business competitors. Bad Dog uses various tools, insights and methodologies to help you get a clear picture of who your competitors are and what they're doing.

    We start by choosing which parts of your competitor's business are most relevant to you. This helps you focus your research and understand where you need to make improvements. We then research who your real competitors are, taking into account their size, market share and other key factors.

    This information is essential in helping you stay one step ahead of the competition. With our regular evaluations, you can be sure that you're always aware of the latest developments and can adapt your own

  • Evaluating Customers is a powerful tool that helps businesses research, identify and assess their customers. By using available data, insights and methodologies, businesses can get a clear understanding of who their customers are and what they need. This information can then be used to develop marketing strategies that are more targeted and effective.

    Additionally, businesses can use Evaluating Customers to define their ideal customer, understand customer lifecycle and track customer spend online. With this valuable information, businesses can make more informed decisions about their marketing efforts, resulting in improved customer relations and increased sales.

  • Trying to get your business noticed on social media can feel like shouting into the void. But with a well-executed social media marketing strategy, you can reach your ideal customers where they already are: spending time on the platforms they love.

    As your social media marketing partner, we’ll help you target the right demographics across the channels that make the most sense for your business. We’ll also set up measurable campaigns so you can see the direct impact of our efforts on your bottom line. And because we believe in always learning and growing, we’ll continuously monitor your campaigns and adjust our approach as necessary to ensure maximum effectiveness.

  • With content marketing, businesses can share relevant and engaging articles, videos, podcasts, and other media in order to establish expertise, promote brand awareness, and keep customers top-of-mind. This approach is an excellent way to connect with potential and current customers alike - content marketing can help you build relationships and create a rapport that leads to conversions down the road.

    Not sure where to start or what kind of content would be right for your business? No problem - we can help identify and create the perfect mix of graphic and written content to get your content marketing efforts off the ground.

  • If you're looking for a way to boost conversions and revenue, email marketing is the perfect solution. By targeting your audience and customers through email, you can provide them with valuable information that will help them achieve their goals. Email marketing is a great way to build relationships, increase brand awareness, promote your content, and generate leads.

  • Pay Per Click (PPC), Google Ads, Paid Social Advertising can grow your business by leveraging online advertising.

    As anyone who ever delved into the world of ‘Pay Per Click’ knows, it can quickly become an endless rabbit hole where budgets can easily disappear with no tangible results.

  • A landing page is a dedicated web page for a particular service, product or other offering. Landing pages are trackable and usually lead to a conversion, such as a sale, sign up, or other interaction.

    Your business needs a strong online presence to be successful in today's competitive marketplace. And one of the most important elements of a strong online presence is a well-designed landing page.

    Landing pages are crucial for generating leads and conversions. They are the first step in your sales funnel and give potential customers a taste of what you have to offer. A good landing page will be tailored to your target audience and answer their specific needs.

  • Bad Dog is not just about the design; words are equally important in your new website. That's why we only use web content writers who know how to create concise, easily-digestible copy that's optimised for SEO and web friendliness. Your website content, Online Advertising and delivering your story across all Social Media Platforms relies on words just as much as images, graphics and colour. Traditional advertising methods are just not enough any more - carefully curated digital content is not just an afterthought - its essential!

    We research & write targeted, informed search engine friendly digital content for your business.

  • SEO is the process of optimizing a website for Google search with the aim of earning higher web traffic levels and improving the visibility of the site. As the Google algorithm is constantly updated, it can be difficult for SEO experts to keep up with the changes. However, there are a few key principles that remain constant:

    1. Quality content is key. Make sure your website has high-quality, original content that is relevant to your target audience.

    2. Use keyword-rich titles and descriptions. Google gives preference to websites that make use of relevant keywords in their titles and descriptions.

    3. Optimize your website for mobile. With more and more people using smartphones and tablets to access the internet, it’s important to make sure your website is optimized for mobile devices.

    4. Make use of social media. Social media can be a great way to promote your website and attract visitors.

    5. Build backlinks. Backlinks are links from other websites to your website. Google views backlinks as a vote of confidence, so the more backlinks you have, the better. However, make sure that your backlinks are coming from high-quality websites.

    By following these principles, you can improve your website’s ranking in Google search and attract more visitors. This article was written by our team of SEO experts. For more tips on how to improve your website’s ranking, contact us today.

  • Here are some of the most essential questions you should ask yourself or your potential hosting company to find the best Wordpress Hosting for your company. This will save you a lot of time and aggravation in the future, so we hope it proves useful! Before we get into the questions to ask when selecting a WordPress hosting service, let's first briefly touch on what WordPress hosting is and why it's important.

    What Is WordPress Hosting?

    Technically, you could host WordPress on any type of server. However, to get the most out of the software, you'll want to use WordPress-specific hosting. This type of web hosting comes with a few key features that are designed to make your WordPress site faster, more secure, and more reliable.

    For example, most WordPress hosts use a technology called caching, which stores commonly-requested data in memory so it can be quickly retrieved the next time someone requests it. This can speed up your site significantly. Additionally, many WordPress hosts will implement security measures like firewalls and malware scanning to help protect your site from attacks.

    See our blog post on Different Types of Wordpress Hosting and which might suit your business

  • We are full stack developers, specialising in Shopify, Squarespace and Wordpress. Bad Dog offer a wide range of services including web design, web development, eCommerce, digital strategy, digital marketing services, and more. Our team of dedicated professionals is passionate about helping our clients succeed online with affordable web design packages.