Since 1993, the European software testing community has gathered at the annual EuroSTAR Software Testing Conference for 3-4 days of knowledge sharing and networking. Down through the years they visited Amsterdam, Edinburgh, London & many more. In 2016 Stockholm was the chosen venue. Our challenge was to create collateral to engage Eurostar’s existing customers and attract new ones over a twelve month period. The design had to be sympathetic to the Nordic location and had to appeal to software testers and software suppliers.