Get AMP'd - load your content faster on mobile!
Optimising your content for mobile
Google’s open source Accelerated Mobile Pages (AMP) Project helps accelerate the load time of your blog content when posts are opened on mobile devices.
The AMP format allows publishers and eCommerce businesses to create mobile-optimized blog content. Since the majority of websites are now viewed on mobile devices, the speed at which your website loads plays a big part in reaching readers. Even a delay of up to a few seconds can cost you page views and engagements. With AMP activated, your blog posts are stripped of heavier desktop-only content, allowing posts to load instantly on any mobile device and letting you connect with your readers in a fraction of the time. Google notes that on their properties, AMP pages load an average of four times faster and use 10 times less data than a non-AMP page.
Going forward Bad Dog will be optimising all our sites with AMP - so more people can enjoy your content. Makes good sense, right?